(This article was originally published by Mich Martins on LinkedIn. It has been republished on the Orchid site with his permission. See the bottom of this article for more about Mich.)
I recently had the opportunity to attend Sage Future 2025 in Atlanta, representing TPAC (Third Party Advantage Conference) in my new role as Director.
It was a refreshing and energizing experience, reaffirming the value of a unified, forward-looking approach across the Sage ecosystem, whether in North America, AME, or APAC.
My mission was to raise awareness of TPAC’s global vision: connecting ISVs, VARs, and Sage to drive product scalability, partner growth, and long-term customer confidence in their Sage investments.
From the moment I stepped into the Georgia World Congress Center, the energy was unmistakable - positive, collaborative, and focused on what's next. This tone extended beyond the keynotes and breakouts. It showed up in hallway conversations, in Sage team interactions, and in the enthusiastic feedback from attendees during the closing celebration.
What truly impressed me was the clarity around Sage’s direction.
Every product had a defined roadmap, presented by the product teams themselves. The messaging was confident, consistent, and centered around enablement and value.
There was no mention of product “sunsetting,” and no pressure for forced migration. Instead, the message was clear: let client needs guide the product journey.
Sage Intacct, for example, was positioned as an option—not a replacement. Clients are encouraged to explore it when it aligns with their business goals, not because of arbitrary timelines or internal agendas.
A mainstage message captured the spirit of the event:
All Sage products will benefit from new features and technologies - Intacct, X3, SDMO, and yes, Sage 300 and Sage 100 too.
For the Sage 300 community, exciting updates included:
- New Shopify eCommerce integrations
- Sage Copilot AI rolling out gradually, starting with help features in v2026
- More powerful web screens and deeper Sage CRM workflow automation
- Ongoing investment from Sage leadership and product teams
It is notable that Sage 300 remains the second-highest revenue generator for Sage globally - a clear indication of its lasting value and customer trust.
On AI:
Agentic AI will be transformative - but only if it is trained on context-rich, client-specific data. Trust, accuracy, and relevance must guide its evolution.
Looking across regions:
There’s great potential when we align our messaging and eliminate internal friction. Clients benefit most when partners work together across geographies and product lines to deliver solutions based on business needs- not internal competition.
- Let’s evolve
- Let’s partner
- Let’s grow - together
Whether it’s Sage 300, Intacct, or X3, there’s room for all in a well-connected ecosystem.
The path forward is clear: support client choice, enable interoperability, and collaborate to build lasting success.
About the Author:
As well as being CEO of MWare, Mich Martins was recently appointed Director of TPAC (Third Party Advantage Conference). He is also the global organiser and spokesperson for the Sage 300 Action Group.
